This Policy explains who Altavara LLC. and its affiliates (“Altavara,” “we”) are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.
This Policy only applies to personal information that we collect through our websites (such as www.altavara.co) (the “websites”) and in the course of our sales and marketing activities.
Note: For personal information we collect when you use or otherwise interact with digital media properties that use our ad technology, please see our Advertising Privacy Policy.
About Us
Altavara is headquartered in the United States and provides a digital advertising technology platform and related services. You can find out more about our technology and services in our Advertising Technology Privacy Policy.
Information We Collect and How We Collect It
Information you provide to us
Certain parts of our websites may ask you to provide us with personal information about you voluntarily. For example, we may ask you to provide your contact details when you register an account with us, subscribe to our marketing communications, submit enquiries to us, request market reports, request access to a demo, or apply for a job.
The personal information we collect may include contact information such as your name, address, telephone number or email address, and contact preferences. It may also include professional information, such as your job title, department or job role, as well as the nature of your request or communication. If you apply for a job, we will collect your resume and information related to your employment and education history.
If you choose to correspond with us through email or blog postings, we may collect and retain other information you voluntarily provide, including the content of your email messages together with your email address and our responses.
Information we collect from visiting our Online Properties
When using or interacting with our websites and/or marketing emails (collectively, the “Online Properties”), we may collect certain information, including IP addresses and certain unique device identifiers. Some of this information may be collected using cookies and similar tracking technology.
Specifically, the information we collect may include identifiers like your IP address, device ID, and cookie ID; internet or other electronic network activity information, including device type, domain, referring website address, browser type and language; and other technical information about how your device has interacted with our Online Properties, including the pages accessed, search keywords within the website, and links clicked.
How We Use Your Information
We use the information we collect for a variety of business purposes, including:
- To respond to your requests or to provide you with information requested by you;
- To send administrative or account-related information to you;
- To communicate with you about updates to our products and services;
- To maintain our websites and tailor them to your needs;
- To allow you to participate in sweepstakes, contests, or promotions;
- For other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our marketing, and enhancing our websites, products, and services;
- If you apply for a job, to determine your eligibility for a position with us;
- To comply with and enforce applicable legal requirements, agreements, and policies;
- To prevent, detect, investigate, and protect against potential or actual claims, liabilities, prohibited behavior, and criminal activity; and
- To notify you about important changes to our website, new services, and special opportunities, such as events, in accordance with your marketing preferences. You may notify us at any time if you do not wish to receive these offers by emailing privacy@altavara.co.
Disclosure of Your Information
We may disclose your personal information to the following categories of third parties for the following business or commercial purposes:
- Business Transfers: We may share personal information in connection with an actual or proposed sale or transfer of all or a part of our business or assets, corporate merger, consolidation, or bankruptcy.
- Legal rights and compliance with laws: We may share personal information with law enforcement, regulatory authorities, courts, emergency services, or other necessary third parties for legal, protection, security, and safety purposes — including to comply with laws or regulatory requirements, to protect the rights and property of Altavara and others, and to protect the safety of our employees, customers, or any person.
- Vendors, partners, and other service providers: We may share personal information with vendors and service providers who perform functions on our behalf, including supporting the delivery of our websites, administering surveys, and confirming event registration.
Your Privacy Rights and Choices
Access, correction, deletion, and opt-out
Depending on where you reside and other legal limitations, you may have the right to (1) request to know more about and access the categories and specific pieces of personal information we collect, use, and disclose; (2) request deletion or restriction of your personal information; (3) request correction of inaccurate personal information; (4) opt out of certain processing activities, such as selling, sharing, or targeted advertising; and (5) obtain your personal information in a portable format.
If you would like to exercise any of these rights, please email us at privacy@altavara.co. You may also opt out of receiving marketing communications from Altavara by clicking the “unsubscribe” or “opt-out” link in the marketing emails we send.
We will not discriminate against you for exercising your privacy rights. When you exercise your rights, we may ask for additional information to verify your request. If we deny your request, you may have the right to appeal our decision.
Special Information for California Residents
If you are a resident of California, please review the additional privacy disclosures in this section, which apply where we collect and disclose information as a “business” under California law.
Information about our data processing
California law requires us to disclose the categories of personal information we collect and how we use them, the categories of sources from which we collect personal information, and the third parties with whom we share personal information. We collect information from the sources identified in the “Information We Collect and How We Collect It” section above.
Do Not Sell or Share My Personal Information
Altavara does not “sell” or “share” personal information related to visitors to our website or other business contact information as those terms are defined under California law.
Your rights
Under California law, you have the right to access, correct, and request deletion of your data. To exercise these rights, please email privacy@altavara.co.
Special Information for EEA, UK, and Switzerland Residents
Legal basis for processing
If you are a visitor from the EEA or the UK, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. We normally collect personal information from you only where we have your consent, where we need the personal information to perform a contract with you, for our marketing activities, for measuring the effectiveness of our promotional campaigns, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.
Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), such legitimate interests include: (i) improving our technology, websites, products and services; and (ii) if you apply for a job, identifying and recruiting eligible candidates.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “Contact Us” heading below.
Your rights and privacy choices
If you are a resident of a country in the EEA, the UK, or Switzerland, you may have the right to (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure, (iii) restrict the processing of your personal information, and (iv) where applicable, data portability. In certain circumstances, you may also have the right to object to the processing of your personal information.
If you would like to exercise any of these rights, please write to us at the contact details provided below. You may also opt out of receiving marketing communications from Altavara by clicking the “unsubscribe” or “opt-out” link in the marketing emails we send you.
Right to lodge a complaint
You have the right to lodge a complaint about our processing of personal data with your local data protection authority. Contact details for EU data protection authorities are available at edpb.europa.eu. The Swiss data protection authority can be contacted at edoeb.admin.ch. The UK data protection authority can be contacted at ico.org.uk.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. To protect your privacy and security, we take reasonable steps to verify your identity before granting you access to your personal information or making corrections to your personal information.
Data transfers & EU-U.S. Data Privacy Framework
Altavara LLC. commits to comply with the EU-U.S., the UK Extension, and Swiss-U.S. Data Privacy Frameworks as set forth by the U.S. Department of Commerce with respect to personal information concerning individuals from the EEA, UK, and Switzerland.
Security
We use industry-standard technical and organizational security measures to help protect information transmitted over or stored on our systems. No transmission or storage can ever be guaranteed completely secure, but we take all reasonable precautions.
Information Retention
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you requested or to comply with applicable legal, tax, or accounting requirements).
Changes
We may update this Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by posting the revised Policy on this website and, where necessary, by any other means required by applicable law.
Third-Party Websites
We are not responsible for the practices of websites or applications linked to or from our website, nor the information or content contained therein. Your browsing and interaction on any other website is subject to that website's own rules and policies.
Contact Us
For more information about our privacy practices, or if you have questions or would like to make a complaint, please contact Altavara by email at privacy@altavara.co or by post:
Altavara LLC.
Attn: Privacy Team
33 Irving Place, New York, NY 10003