Monetize unsold CTV avails without touching your rate card.
A demand curation layer for premium CTV publishers. We turn unsold avails into clean yield from vetted buyers — at rates that never undercut your direct team.
3-minute application · response within 1 business day · See how it works
Why publishers partner
Incremental yield, zero channel conflict.
Built by operators who've sold premium CTV — we know what publishers actually need from a demand partner (and what they don't).
Rate-card protection
Altavara only activates unsold avails with pre-negotiated floors. Your direct-sold CPMs stay untouched and your direct sales team stays unchallenged.
Premium demand on unsold
Brand and agency demand that would otherwise never see your inventory — activated into unsold avails as curated PMPs, not open-exchange dregs.
Transparent take rate
Flat, disclosed, aligned. We tell you exactly what we take and you see exactly what advertisers paid — every invoice, every month.
One contract, multi-channel
Cover AVOD, FAST, live, and VOD under a single agreement. Add properties as you launch them.
Net-60 payouts
Standard net-60 payout terms with transparent reconciliation, reliable collections.
Weekly reporting
Revenue, fill, eCPM by deal, and advertiser mix — delivered weekly to your team so you always know what's working.
How it works
From intro call to live Deals in under 7 days.
30-minute intro call
We align on your unsold volumes, rate-card floors, and content restrictions.
Single agreement + SSP handshake
One agreement covers every property. We handle the seat, the sellers.json entries, and the ads.txt updates.
Package curation
Our programmatic team builds the first set of PMP packages — audience, genre, and tentpole lineups tailored to your supply.
Launch + weekly ops
Deal IDs go live in every major DSP. You get weekly performance reporting and a direct Slack channel with our team.
Join the marketplace
The premium CTV buyers ask for by name.
Household streamers. Real unsold inventory. Clean paths, curated demand.
AVOD movies + FAST channels
Peacock · NBC · Bravo · USA
Max · Discovery+ · CNN · TNT
Free ad-supported movies, live sports & news
Live sports + news streaming
AMC+ · Sundance · Shudder · IFC
Scripps News · Court TV · ION
Free 4K smart TV with ad-supported live channels
MLB.TV and league digital inventory
Roku streaming platform & CTV OS
Samsung smart-TV built-in FAST service
LG smart-TV FAST platform
VIZIO smart-TV native FAST channels
vMVPD focused on entertainment + lifestyle
vMVPD live + on-demand streaming TV
DirecTV Stream · live TV + on-demand
Paramount-owned FAST service
Comcast/Charter-owned FAST service
Hyper-local news + lifestyle FAST