How Altavara works

Curated CTV supply, packaged and priced to move.

Altavara stitches together direct and fully verified publisher supply, pre-built PMP lineups, and DSP-native activation so brands and agencies can buy premium inventory.

Curated Supply

Curated Premium CTV Supply

Direct contracts and fully verified supply paths to top streaming publishers. Every impression is authenticated, brand-safe, and living-room quality.

Key Benefits

  • Tier-1 streaming publishers only
  • Authenticated CTV
  • Ads.txt / sellers.json verified end-to-end

Features Include

Real-time reporting
API access
Custom dashboards
24/7 support
Curated Premium CTV Supply illustration
PMP Packages

Pre-Packaged PMP Deal Lineups

Turn-key deal packages built around audiences, genres, and tentpole moments — priced at unsold levels so performance buyers can access premium inventory without remnant compromises.

Key Benefits

  • Pre-negotiated unsold CPMs
  • Audience + genre + daypart-targeted lineups
  • Traffic in every major DSP in under 24 hours

Features Include

Real-time reporting
API access
Custom dashboards
24/7 support
Pre-Packaged PMP Deal Lineups illustration
Targeting

Audience & Contextual Targeting

Layer first- and third-party audiences on top of curated supply, or buy clean contextual segments by content genre. Privacy-safe and cookieless by design.

Key Benefits

  • Bring your own audience (BYO seat)
  • Genre, show, and daypart packages
  • Deterministic CTV identity where available

Features Include

Real-time reporting
API access
Custom dashboards
24/7 support
Audience & Contextual Targeting illustration
Activation

DSP Activation & Deal Operations

We stand up Deal IDs in your DSP, QA every line item, and actively pace campaigns. No ticket queues, no PMP dead-ends.

Key Benefits

  • Traffics in DV360, TTD, Amazon DSP, Viant, Xandr, StackAdapt
  • Same-day Deal ID provisioning
  • Dedicated account manager on every campaign

Features Include

Real-time reporting
API access
Custom dashboards
24/7 support
DSP Activation & Deal Operations illustration
Publisher Yield

Publisher Yield & Monetization

For streaming publishers: monetize unsold CTV avails with premium demand without competing with your direct-sold rate card.

Key Benefits

  • Unsold-avails focus — no rate-card cannibalization
  • Transparent, low take rate
  • Weekly reporting + net-60 payouts

Features Include

Real-time reporting
API access
Custom dashboards
24/7 support
Publisher Yield & Monetization illustration
Measurement

Measurement & Reporting

Log-level reporting, third-party measurement partners, and clean-room-ready outputs for brand + outcome measurement on every campaign.

Key Benefits

  • Log-level delivery data
  • IAS / DoubleVerify / HUMAN compatible
  • Clean-room outputs on request

Features Include

Real-time reporting
API access
Custom dashboards
24/7 support
Measurement & Reporting illustration
How It Works

Seamless Data Flow

Our platform processes billions of requests with sub-50ms latency, ensuring optimal performance at every step.

Data Flow
1

Publishers

Premium CTV inventory from top publishers

2

Quality Filter

IVT detection & brand safety

3

Optimization

AI-powered yield optimization

4

Matching

Demand-supply matching

5

Delivery

Campaign execution & measurement

Platform at a glance
21B+
Monthly CTV Ad Requests
125M+
Monthly CTV Impressions
80%
US Household Reach
36%
Avg CPM Savings
Integrations

Seamless Platform Connectivity

Our platform integrates with all major demand sources, data providers, and verification partners to ensure maximum reach and campaign effectiveness.

Integration Capabilities

  • Easy integration via standard IAB protocols
  • Pre-built connectors for major platforms
  • Custom API endpoints for unique requirements
  • Real-time data synchronization
  • Comprehensive documentation & support

DSPs

The Trade Desk
DV360
Amazon DSP
Xandr

Data

LiveRamp
Oracle
Experian
TransUnion

Verification

DoubleVerify
IAS
HUMAN
Pixalate

Attribution

Nielsen
Comscore
TVSquared
iSpot
Ready when you are

Premium CTV, Preferred Rates.

Walk us through the brief and we'll curate supply around it. Or browse the packages already built and activate what fits.

Same-day Deal ID provisioning
Fully disclosed fees
Traffics in every major DSP